Archive for the ‘Sightings’ Category

Day One of Siggraph 2013 with TurboSquid

Tuesday, July 23rd, 2013 by
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Anaheim Convention Center

Greetings from sunny Anaheim, CA, where the 40th annual SIGGRAPH conference is being held this year. I arrived on Sunday just in time to go to some early sessions and see a few of the exhibits.

Going early gave me time to review the Posters display and play “spot the TurboSquid model”. This year, Andrey Kravchenko’s Masha won the contest hands down.

EyeMovementPosterSpeech

One of my favorite features of Siggraph is the bookstore. The emphasis this year is on non-platform specific art and technology books, including this suite from Disney.

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Dear Santa, I know it’s only July but…

A favorite among early attendees is the Technical Papers Fast Forward, a two-hour roller coaster ride through all the papers being presented at Siggraph. Each presenter gets exactly 30 seconds to preview his or her paper and entice attendees to come to the full presentation later in the week. The Fast Forward is one of the most popular early events at Siggraph, attracting over 2000 attendees this year. Many presenters prepare amusing and informative videos and even dress up as zombies in an effort to attract attendees to their papers.

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Crowd at the Technical Papers Fast Forward

The Emerging Technologies exhibition literally got a smile out of me when I visited the Incendiary Reflection presentation. This group from the University of Tokyo posits that emotions can be influenced by our own facial expressions. The image below left shows my actual facial expression, captured by a pinhole camera and displayed on a mirror-like surface in a frame. The image below right appeared gradually a moment later, with my own facial features lightly displaced to form a gentle smile. While it might sound a little creepy, the result actually did make me smile. Future usage could include placement in clothing retailers, where the sight of yourself smiling in that retro 70′s lapel suit might actually convince you to buy it.

Smile

 The next few days will be a whirlwind of courses, papers, panels, and of course the vendor exhibition. On Wednesday, I’ll be on a panel for the Birds of a Feather meeting “Teaching CG and VFX Online” in Room 202B, 11am-12pm. Stop by if you’re in the neighborhood!

Snuffing Snuffy: Shark Week Ad Evokes Emotional Response and Other 3D Scares

Monday, July 1st, 2013 by

The Discovery Channel series Shark Week’s latest TV spot appears to be both horrifying and entertaining viewers everywhere.

The advert features a fake local news report, where a conservation group is preparing to release a rescued (likely 3D model) seal, Snuffy, back into the wild just off the Jersey Shore. As they lower the creature into the ocean via crane, a massive shark leaps from the water and snatches the animal back into the depths. The crowd on camera reacts with abject horror, as have some social media users in the real world. Unsurprisingly, the commercial’s shock value has caused it to go viral online.

The attack on Snuffy is, of course, 3D generated as animal rights groups would hardly tolerate a provoked attack by a real shark on a real seal. However, the fact that the sequence appeared real enough to provoke such an emotional reaction from viewers is further evidence of just how far 3D technology has come. While we have been on the receiving end of  ”thought it was real” claims for several years, 3D models have become nearly impossible to decipher between real world objects, live animals and even people. Use of photorealistic content is often employed in a fictional setting without requiring a suspension of disbelief nor, as in the case of Snuffy the Seal, a violation of ethical boundaries. We have come a long way from the days of films such as Jaws, where creating a realistic shark attack required complex animatronics and a massive budget. Today, filmmakers looking to shock or horrify their viewers almost universally choose 3D models to bring their ideas to life. Just look at how terrifying the 3D monsters in 2012’s Cabin in the Woods are!

Of course, even 3D models used to require a huge budget if you wished to avoid having your film turn into a comical disaster. For example, check out this outrageous sequence from the 2009 low-budget sci-fi flick, Mega Shark versus Giant Octopus.

 

The exciting difference between then and now is that photorealistic 3D models have become inexpensive enough that they are available not just to big Hollywood studios, but also for producers working on tighter budgets, including  ad agencies working on thirty-second TV spots. The “Snuffy” spot is just one in a long line of Discovery Channel ads that has relied on the magic of CGI to entice viewers; some even starring models from the Turbosquid catalog.

So if you’re looking to recreate a “seal snuff-out” of your own, be sure to have a peek at some of these terrors of the deep!

 

Bullshark by Inspired Grafix

Bronze Whaler Shark by 3dsam79

Hammerhead Shark by RyanKittleson

Shark Creature by RyanMTaylor

Model Sighting: Rocket Used to Promote Legend of Apollo 4D

Friday, June 14th, 2013 by

TurboSquid artist Stuart Howes was excited to spot his model of the Saturn Apollo, promoting Legend of Apollo 4D, at the Science Museum in London.   This amazing interactive film gives museum-goers a chance to experience the Apollo space missions of the 1960s and ’70s for themselves, enhanced by NASA archives and 3D animation.

If you’re in the area, you can book your tickets at The Science Museum to experience it for yourself!

And congratulations to Stuart for an awesome model sighting!

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SaturnApollo.lwo_thumbnail1.jpg541ac258-e189-47a3-b3a7-dd98b809c39dLarger

British Indie Music Video Makes the Most of TurboSquid Models

Thursday, May 16th, 2013 by

When British indie rock group, The Shallows, wanted a video for their song, “Honestly,” they turned to Jamie Fraser of Super Mega Action Plus.  Jamie and his partner, Debs, are the creative forces behind Super Mega Action Plus, incorporating live action film with both 2D and 3D animation.

The Shallows loved SMAP’s style in another artist’s music video, so when it came to “Honestly,” Jamie expanded on some of that video’s themes with a dystopian twist: “[We] tickled ourselves with the idea that picking something up in the street could cause an apocalyptic flood. Just wanted to seed that idea, so that when folks see odd things on the street they might wonder about it.”

What came out of it was this, their first fully-animated video, smoothly combining 2D characters in a 3D world:

Jamie: This idea was made possible by Video Copilot’s Element 3D plugin being released recently, which has meant it’s possible to bring OBJ files into After Effects and work with them in 3D space.

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Metal Hammer Golden Gods Returns with More Metal, More Models

Tuesday, March 26th, 2013 by

It’s that time of the year again!  The Metal Hammer Golden Gods Awards for 2013 are ready to roll, and this year, their amazing 3D promo video is featuring even more models from TurboSquid.

 

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CNN Uses Missile Model as Part of a “Reality Check”

Tuesday, October 30th, 2012 by

While we steer clear of political views, we are always happy when any of our models are used to provide the perfect visual to inform and educate the masses. Such was the case on Monday, October 22, 2012, when a TurboSquid model was spotted during CNN’s “Reality Check”.

Check out the clip of the segment which showcases the 3D model of the Ballistic Missile model by artist Edgedesign (approximately 1:18 into the video).

 

Just in case you missed it or you’re looking for a more detailed view, we’ve included an image of the model below (which links to the product page).

Shahab-3 Ballistic Missile 3D Model

 

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