When British indie rock group, The Shallows, wanted a video for their song, “Honestly,” they turned to Jamie Fraser of Super Mega Action Plus. Jamie and his partner, Debs, are the creative forces behind Super Mega Action Plus, incorporating live action film with both 2D and 3D animation.
The Shallows loved SMAP’s style in another artist’s music video, so when it came to “Honestly,” Jamie expanded on some of that video’s themes with a dystopian twist: “[We] tickled ourselves with the idea that picking something up in the street could cause an apocalyptic flood. Just wanted to seed that idea, so that when folks see odd things on the street they might wonder about it.”
What came out of it was this, their first fully-animated video, smoothly combining 2D characters in a 3D world:
Jamie: This idea was made possible by Video Copilot’s Element 3D plugin being released recently, which has meant it’s possible to bring OBJ files into After Effects and work with them in 3D space.
As most of us know, what we see in the movies isn’t always what it appears to be. From snakes on a plane to dancing household decor, 3D models have made movie magic that much easier to create. While we know models available on TurboSquid have been used in all forms of entertainment, some of our customers are still a bit resistant to share the role that models from our catalog have played in production. For those that do share, our artists, customers and staff do love seeing models starring alongside real life celebs in hit television series, dancing through advertising spots, and even on the big screen.