We’ve been involved in the 3D industry for a long time (over 17 years!), and we’ve been able to watch the technology advance at an incredible pace during that span. As models have become more and more photo-realistic we’ve had to deal with something that we weren’t expecting when we started TurboSquid – customers confusing our 3D models with their real-world counterparts.
When British indie rock group, The Shallows, wanted a video for their song, “Honestly,” they turned to Jamie Fraser of Super Mega Action Plus. Jamie and his partner, Debs, are the creative forces behind Super Mega Action Plus, incorporating live action film with both 2D and 3D animation.
The Shallows loved SMAP’s style in another artist’s music video, so when it came to “Honestly,” Jamie expanded on some of that video’s themes with a dystopian twist: “[We] tickled ourselves with the idea that picking something up in the street could cause an apocalyptic flood. Read More
While there is nothing common when it comes to our customers, we often find that their questions center around some common issues. We’ve collected a few of the more frequently asked questions, along with their solutions, to help our artists make their models more attractive to potential customers.
Forging a successful relationship with customers, and possibly becoming their go-to artist, is easy. Read More
CheckMate sales have passed the 20% mark! At present, about 3.5% of 3D models at TurboSquid are CheckMate certified, but sales of CheckMate models account for over 20% of 3D models sales revenue. Customers have told us over and over that they’d buy CheckMate models every time if they were available in every category. Get your models into CheckMate now, while many categories are still open! Read More
The CheckMate Advisory Board met last week at TurboSquid headquarters in New Orleans, and what a meeting it was! Over the two-day conference, Board members discussed a variety of topics ranging from UVs and gamma correction to outsourcing and education.
The CheckMate Advisory Board will convene in New Orleans Oct 11-12. This group of individuals, each of which is dedicated to setting and enforcing 3D modeling standards within his own organization, will inform and shape development of the CheckMate standard to ensure it meets artists’ needs going forward. Meeting topics will include:
- Use of standards in production pipelines
- Standards for UVs and textures
- Naming conventions for objects and files
- Training on standards
- Future standards
The meeting promises to be exciting and informative. Read More