A 3D futuristic city created by 3D artist Color Farm.

6 Predictions For The 3D Industry In 2023

Larissa Mori 3D Modeling, Company, Industry News, Real-Time, Site 5 Comments

As things wind down for the final weeks of 2022, there’s no denying that it’s been a big year for the 3D industry. From The Batman to NFL broadcasts, 2022 proved that virtual production isn’t just a hangup from lockdown. Hybrid events have become increasingly sophisticated, with augmented reality being used to power everything from Cannes to Coachella. And the metaverse continues to edge closer to reality for all. 

For 3D artists, all these trends mean there’ll be more opportunities to work across a variety of industries as the demand for production-ready models grows. But exactly how will this evolve in 2023, and what can TurboSquid artists do to make the most of it? Read on to find out.

A 3D cyberpunk street created by 3D artist Refaei.
3D model via Refaei

1. Virtual Production Will Be More Popular Than Ever

More creatives are starting to realize that virtual production doesn’t just allow for more creative backdrops. It can also significantly reduce costs. That’s translated into massive adoption. In fact, it’s estimated that the global virtual production market will be worth 6.79 billion dollars by 2030. That’s an impressive annual growth rate of almost 20 percent.

As virtual production grows, so will the demand for production-ready 3D assets. In 2022 we already saw shows like the Muppets Halloween special using TurboSquid models in its virtual production process. We expect this trend to continue in 2023. 

2. The Metaverse Won’t Just Be a Buzzword

You couldn’t go far without hearing about the metaverse in 2022, but there’s still a lot of confusion about what it actually means, and whether the world is ready for it. Here at TurboSquid, we believe the metaverse isn’t just a buzzword.

While it’s almost as surreal to imagine as the internet would’ve been 60 years ago, the metaverse does have a market and its presence in our everyday lives is likely going to grow over the next few years. Imagine if the internet was a virtual environment you could explore with your own digital avatar. As companies like Google, Microsoft, Nike, and PepsiCo continue investing money into the idea, we’ll likely continue to see virtual concerts, digital clothing, the sale of virtual space through cryptocurrency, and more. Automakers, for instance, could gamify their entire sales process by letting customers create their own cars, then use them to race others in the metaverse. Furniture manufacturers could let clients design their entire home interior and live in it in the metaverse before buying real-world furniture to match.

A 3D hacker scene created by 3D artist Creatiflux
3D model via Creatiflux

3. Universal Modeling Standards Will Be Key

Whether it’s creating a tropical island for the metaverse or a sci-fi virtual production background, 3D assets will need to work across numerous virtual spaces as they appear. In 2023, that means standardization will become more crucial for both artists and brands using 3D assets.

At TurboSquid, we already have StemCell, which acts as a universal specification, making it much easier to convert your 3D models to work on any platform you need for the future. That means your avatar could be used in a game, film, multiple metaverses, and more⁠—all without needing to change anything about it. 3D product configurators would simply let anyone download your model and have a menu option to modify it (for a realistic or cartoony look, for example) at the click of a button.

4. Installations Will Become More Interactive

Interactive art installations are an increasingly popular way for creators to immerse their audience and for companies to showcase their technology. We even had a go at designing a showstopping interactive installation at 2022’s Cannes Lions event. If ever there was proof of a growing interest in these installations, it’s the fact that more than 7,000 people turned up to check out the Shutterstock booth.

As virtual production techniques become more popular and the metaverse continues to grow, we predict that installations like this will get more and more interactive. That presents an exciting new avenue for 3D artists to help brands and creatives stand out.

A 3D sci-fi corridor by 3D artist 3denvironmentmodels.
3D model via 3denvironmentmodels

5. You’re Going To See More AI-Generated Models

For some, the mere mention of AI conjures up images of a world ruled by robot overlords. For now, though, the technology is being used to create some pretty cool art, like the AI film Salt by Fabian Stelzer. 

For 3D artists, the potential of AI is huge. It could be used to generate multiple different iterations of the same object, like different cars or people to populate your environment, all without having to model or kitbash anything yourself. That’ll help streamline workflows and leave you more time to push your work to new heights.

6. AI Will Also Be Huge For 3D Scene Generation

AI’s 3D potential doesn’t start and end with the modeling process. The technology is perfectly placed to power entire scene generation, especially if you already have libraries of existing 3D content to auto-populate rich environments. 

Imagine walking onto your virtual production set, asking AI to create a realistic sci-fi backdrop, then seeing it use your 3D content library to put it on your LED wall in seconds. Or asking AI to automatically adapt your scene for different platforms, like making it more cartoony for an 8-bit metaverse. In 2023, we expect to see the very beginnings of technologies that will help all this and more become reality for the future.  


Want to learn more about the future of the 3D industry? Keep up to date on the TurboSquid blog.

Cover image via Color Farm.

Comments 5

  1. …the last two seem to invoke a fanciful idea tossed around in one 3D community over hte years touted humorously as the “Make Art” Button”. Now I can see the value of AI to a point in a production environment where deadlines are tight and such, but for individual artists such as myself it feels like cheating as the AI’s algorithms are doing “heavy lifting”. I wouldn’t feel much of a sense of accomplishment compared to arranging and kit bashing scene elements together myself. I’ve worked most of my life in traditional art media and look at AI as putting a paintbrush in the hands of an industrial robot that learns from a given sense of parameters. It would not be my work, but the robot’s.

    1. Al final también depende del mensaje que se quiere transmitir, el arte digital a pesar de ser a mano no da la misma sensación que un trabajo artesanal que fue hecho con materiales físicos. Ambos se pueden apreciar pero de maneras distintas

  2. What a fantastic post, full of a lot of interesting information, personally with a few years of experience in the 3D modeling industry and starting an object generation project, I definitely see a future full of opportunities, however we have to know how to address that future, to those industries, focus our creations or intentions towards where clients or large companies are looking and perhaps not try to push towards markets that do not really interest them, I am sure that over time they will. But for now, it is necessary to embrace new trends, direct our efforts where they look, and be there, working in the most intelligent way so as not to be left behind.

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