Archive for the ‘publishing’ Category

Webinar: Converting 3D Models

Friday, May 25th, 2012 by

3D model MicrophoneOffering exchange file formats (OBJ, FBX, etc.) with your models is one way to boost your sales, but how do you export decent files that will satisfy customers? Come to our free webinar and find out how!

Although TurboSquid has offered free file format conversions for several years, many customers want to download an exchange format immediately. Offering an exchange format as part of your product can boost your sales, but only if the file works as expected. While customers don’t expect all the bells and whistles of your native format, they do expect the model to be constructed in the same way shown in thumbnails, and to include UVs and textures.

In this free webinar, TurboSquid Member Services Supervisor and conversion expert Chris Johns brings his knowledge to you. CJ (as he is known around here) will show you how to identify potential trouble areas in your model and avoid problems with conversions.

When: Wednesday, June 6, 10-11am CDT

Register for webinar – space is limited

In Search of Inspiration: How To Use Data as Your 3D Model Muse

Monday, April 30th, 2012 by

It’s hard to predict which 3D models customers will be looking for in the coming days, months, or even years; however, there are a few indicators CG artists can use that may provide inspiration that may even prepare your portfolio for expected jumps in areas of interest.

Let’s use the recent milestone marking 100 years since the sinking of the Titanic. As the actual date approached, internet searches related to the word “Titanic” skyrocketed; an increase in similar searches within the TurboSquid catalog were also identified.

So how do you “predict” a possible trend?

By keeping your eyes open for major events (like the upcoming Olympic games in London), entertainment industry announcements,¬†or even medical breakthroughs; you may be on the front end of a trend. Anything that appears to be on the cusp of launch that you can provide a resource for, may also be a good source of inspiration, including major construction projects (especially those that may change a city’s skyline).

Riding similar waves of search success are movies that are heading for production or a theater near you . Look at the impact that the upcoming Avengers, Iron Man 3 or the latest installment in the Spiderman series have had on the search engines.

Using tools like Google Insights for Search (picture above) provides the data associated with worldwide search volume. Combine this information with TurboSquid reports like Top Site Searches (available to SquidGuild artists) and you can use this valuable information to inspire your next digital creation while anticipating the possible demands of customers.

Tips for Publishers

Wednesday, March 3rd, 2010 by

Lately, I’ve been talking to some of our top sellers to find out how they’ve achieved such a high level of sales. Between their tips, and information we’ve gathered from our own statistics, a few important points have emerged.

Consistent, steady publishing is one of the keys to success at TurboSquid. Many customers search daily for the newest models, and if they like your work, they’ll click through to find the rest of your catalog. If you haven’t published anything in a while, now is the time to brush off a few models and put them up for sale. And, as always, include plenty of thumbnails, including at least one wireframe image, so shoppers can tell what the model is all about.

You might also consider changing prices on existing products to reflect the current marketplace. During the economic downturn, many sellers dropped their prices to attract more buyers. Judging from the last few sales months at TurboSquid, the economy is on its way to a brisk recovery. Changing prices back to 2008 levels can not only increase your earnings, but can attract more buyers, as customers often equate higher prices with higher quality.

It’s also important that the description accurately match the product. If you’ve used a third-party plug-in to make the thumbnails, either remove it completely from the model before publishing, or state clearly in the description that a third-party plug-in is needed. Customers, by survey, greatly prefer a “raw” model without plug-ins. If you’d like someone to help you test the model and make sure it’s all cleaned up, you can contact support anytime for help.

The most common questions we hear from sellers are, “What’s selling at TurboSquid? What should I make?” The reports on your Dashboard can help you find popular categories and keywords. Another strategy is to do a search at TurboSquid on various keywords related to models you already have, or could make. If nothing comes up in our search, then you’ve found an area where you can be the first.

Search Reports

Although we already have more than 170,000 3D models at TurboSquid, there’s still room for more. Customers come to TurboSquid for the wide selection and variety, so feel free to continue to add to our catalog.

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