The Shutterstock interactive installation at Cannes Lions at night.

5 Steps to Designing a Showstopping Interactive Installation

Larissa Mori Cannes Lions, Events

You’ve done your research, approved budgets, and applied to become an exhibitor at your industry’s biggest trade show. Everything is perfect — except when the day comes, nobody is interested in your booth. Why?  The answer is simple: You’ve probably not made it engaging enough.  As brands and agencies lean into marketing for Web3 and the metaverse,  it’s become increasingly …