The landscape of creative opportunity is continuing to evolve, and technology is playing an even more instrumental role. AI is an exciting tool that has quickly become a big part of the discourse on creative production.
As AI-powered tools become more accessible, it is important for us to address the impact AI has on our artist community as it relates to content made licensable on TurboSquid. TurboSquid, in line with its parent company Shutterstock, is taking an ethically responsible approach to AI on its platforms. We want to ensure that artists are properly compensated for their contributions to AI projects while supporting customers with the protections and coverage issued through the TurboSquid license.
In order to ensure that customers are protected, that intellectual property is not misused, and that artists’ are compensated for their work, TurboSquid will not accept content uploaded and sold on our marketplace that is generated by AI. Per our Publisher Agreement, artists must have proven IP ownership of all content that is submitted. AI-generated content is produced using machine learning models that are trained using many other creative assets. As a result, we cannot accept content generated by AI because its authorship cannot be attributed to an individual person, and we would be unable to ensure that all artists who were involved in the generation of that content are compensated.
In line with this approach, our parent company Shutterstock is leading the way by partnering with the premier AI companies in the world that are building responsibly sourced AI generative content models, as well as offering tools and experiences that will enable customers to instantly generate and download images based on the keywords they enter. Additionally, we’ve partnered with NVIDIA to produce a state-of-the-art AI model to generate 3D assets.
Shutterstock’s Data Licensing and the Contributor Fund FAQ provides context about these deals–which range from AI partnerships to other emerging technologies and platforms. Here is what you need to know as a TurboSquid artist:
- TurboSquid content is not involved in every deal mentioned in the Shutterstock materials and will only be utilized in projects for which the content would be relevant.
- For any TurboSquid content used in Shutterstock deals, earnings from datasets are pooled in a collective fund and will be distributed to contributors periodically as the fund accumulates revenue. If you have generated earnings from the fund, you will see those posted in your Earnings Summary, labeled as “Contributor Fund” earnings.
- Artists have the option to opt content out of future dataset opportunities. The opt out setting can be found on the contributor account settings in the artist dashboard.
- TurboSquid content is not part of the new Shutterstock AI Image Generator. However, TurboSquid content is included in the dataset used to train the 3D AI Generator that Shutterstock launched in partnership with NVIDIA.
You can find more information about Data Deals in our FAQ.
As innovation of this ground-breaking technology continues, we’re excited to see TurboSquid play an even larger role. Please familiarize yourself with the materials so that you’re aware of the roles that Shutterstock and TurboSquid anticipate playing in this space and understand the philosophy on compensation.