When British indie rock group, The Shallows, wanted a video for their song, “Honestly,” they turned to Jamie Fraser of Super Mega Action Plus. Jamie and his partner, Debs, are the creative forces behind Super Mega Action Plus, incorporating live action film with both 2D and 3D animation.
The Shallows loved SMAP’s style in another artist’s music video, so when it came to “Honestly,” Jamie expanded on some of that video’s themes with a dystopian twist: “[We] tickled ourselves with the idea that picking something up in the street could cause an apocalyptic flood. Just wanted to seed that idea, so that when folks see odd things on the street they might wonder about it.”
What came out of it was this, their first fully-animated video, smoothly combining 2D characters in a 3D world:
Jamie: This idea was made possible by Video Copilot’s Element 3D plugin being released recently, which has meant it’s possible to bring OBJ files into After Effects and work with them in 3D space.