Introducing the TurboSquid 3D Modeling Series

by Michele Bousquet

For the past year, TurboSquid has been on a valiant quest. Our goal was to find the answer to this important question:

“What is a quality 3D model?”

We searched high and low for the answer. We looked at resources on the Internet. We read and re-read books on 3D modeling. We perused forums, both ours and outside ones, for discussions about topology and UVs. We climbed every mountain and forded every stream. (Okay, not really, but you get the picture.)

Then we asked our customers and artists what they thought, and the result was the TurboSquid 3D Modeling Series.

TurboSquid 3D Modeling Series

The TurboSquid 3D Modeling Series is a set of Best Practices articles and videos in our Knowledge Base. These articles are available to any artist who wants to learn how to create 3D models that will appeal to the widest variety of customers. As a bonus, these Best Practices are not geared only toward TurboSquid but can be applied to custom 3D work too and even to stock 3D to sell on other websites.

The Best Practices section in our Knowledge Base has two topic categories, 3D Modeling and Publishing. Each topic includes videos on how to implement the practice with your 3D models and published products.

You can start with the TurboSquid 3D Modeling Series topic to see an overview, or just go right to the first technical topic, Ngons. At the end of each topic is a link to the next topic in the series as well as to related Knowledge Base articles and videos.

If you want additional help in implementing these practices in your own work, please contact our Support team and they’ll be glad to assist you. We’ll also be holding coffee-break-length webinars on each topic over the next few months at a variety of times to accommodate all time zones and countries. We’ll be announcing these on Facebook and Twitter as well as on our blog. We invite you to attend these free webinars and learn first-hand how to implement these Best Practices.

Straight from our Customers

In researching these Best Practices, we had a great resource at our fingertips: the many artists who purchase stock 3D at TurboSquid. We surveyed over a thousand of our customers (and our TurboSquid member artists, too) on a variety of modeling-related subjects from topology to texturing. Many of the answers confirmed what we’d suspected all along, while others were a little surprising. Below is just one of the dozens of questions we asked.


We also used a number of other tools for getting at the customer mindset, from analyzing buying patterns to interviewing our top customers in person. Here’s a video from one of those interviews.

We’re excited about bringing you this important information straight from our customers and artists, and we hope to see 3D artists using these Best Practices to improve the quality of all stock 3D and custom 3D modeling industry-wide.

What do you think? We’d love to hear your feedback on these Best Practices, whether you’ve used them in the past or are considering adopting them now.


9 Responses to “Introducing the TurboSquid 3D Modeling Series”

  1. Kupfer says:

    This article is useful for beginners 3D modelers, because experienced 3D artists have long known how to successfully sell their models. But the statistics in the table is very interesting.

  2. David Lynn says:

    I agree with Kupfer, still it’s always good to hear buyers’ opinion. Is there any demand for animated models? How much does it add to the product value?

  3. 3Dgrafika says:

    Very useful information, let’s hope after this we will have more quality models.

    Only one strange thing we noticed, rating system in Turbosquid needs to be redone. Always a new model is uploaded, some “Trusted rater” comes and gives only one star, even the model was never downloaded or bought. We think it is competitor Artists, trying to make your models look bad. And it does not depend on model, is it good or bad – always one star. :(

    This makes rating system ineffective.

    We work for 30 years in 3D graphics industry, so we know our models are at Highest quality :) Really – not one star :) Our models you can see here:

    Rating system also may have more rating positions, like the ones in the table provided.

    Good initiative! Let’s move it even further – better rating system. :)

  4. 3Dgrafika says:

    Very good idea!

    Separate ratings:
    – one from the buyers who really downloaded model
    – and separate ratings from the ones who was just looking at thumbnails (no download)

  5. Imagetek3D says:

    Yes I agree, The Rating system is flawed. I think the customers, after they have downloaded a product, must be required to rate the previouse model before they can purchase a new model. It only takes a minute, a splash screen should come up when they purchase another model and let them rate the model(s) before committing to purchase the next one. This would make it better for everyone.

  6. Imagetek3D says:

    I have sold many models on TS since 2007, and the ratings are usualy high, but only a few of my total products ever get rated even though they are selling every month.

  7. 3Dgrafika says:

    We agree. Models are not rated enough. Lots of models in TS has no rating at all. And waiting to be rated for years and years :)

    It would be great to have:

    – Turbosquid Staff rating
    – Buyers rating
    – Visitors rating

    Also, uploading models Artist may have checkboxes, like the ones in table above. Like:

    – Model has real world size
    – Model is centered at 0,0,0

    This would make them think and do models the right way.
    Also buyers would be able to filter models that are done right.

  8. bihoreanul says:

    Scale…I think is not very important.
    Ex: Which dimension has a flower?
    A tree?
    Okay for characters but even here are the differents dimensions. 1.60m, 1.70m, 1.75m, 1.80m…:d
    They want imperial dim. or meters? :d
    The proportions are important!!!!!

  9. Michele Bousquet says:

    Regarding ratings, we are actually finding that customers pay no attention to them whatsoever. This makes sense for a 3D marketplace, if you think about it. If you’re buying certain kinds of items online, like appliances, you might want to see ratings or reviews to see how well the appliance works. But with 3D models, if a customer can see a wireframe and other data like poly count, he/she can tell if the model will do the job. There’s no point in a review like “Great topology!” when the customer can see that from the wireframe, or a review like “Worked perfect for my project” when a second customer’s project is entirely different. The same goes for ratings. Where one customer might give one star because the model had too high a poly count to be useful to them, the next customer might want extreme detail, and for them it’s five stars all the way.

    Because of the customers’ lack of interest in ratings/reviews, we aren’t planning to upgrade this system. In fact, we plan to replace it in the not-too-distant future with something more meaningful, something that will actually help customers make decisions on what to buy. The 3D modeling standards described here are part of that effort. At some point, 3D models in our catalog that meet basic standards, like real-world scale and clean topology, will be designated as such. This, more than stars or reviews, will help customers weed out the “good” stuff from the rest. Customers will be able to specify in our Search engine that they want to see only models that meet the standards. This will cut down on customer search time, as they won’t have to fish through such wide variations in quality. We also plan to allow customers to search on Poly Count, whether something has Unwrapped UVs, etc. to further narrow down the search for specific project needs.

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