Not So “Generic” Post

Matt Wisdom Artists, Featured Artists, Site

I’ve been asked my opinion on one of our competitors going “Generic”. My first thought was that it was an interesting choice of words on their part.

TurboSquid is an ardent supporter of fair use of 3D models, and that will not change. We will continue refining our handling of cases, how we label items, and so on. I personally engage with each case and concern about items sold on TurboSquid. Read More

No Sacred Cows

Matt Wisdom 3D Modeling, Site

Sacred Cow

This isn’t really on TurboSquid. We made it up.


You’ve probably noticed how much energy we’ve put into raising the quality of models on the site with CheckMate. We’ve also been removing lower quality models, but that rate is about to go up, by a lot.

I wanted to give artists notice that this is coming. We’re going to focus on the very lowest quality first, and work our way up over time. Read More

3D Model Pricing

Matt Wisdom 3D Modeling, Site

I wanted to take a moment to discuss some of the issues around 3D model prices, and whether the price per model is worth the effort for some artists to publish and sell. Many artists make their entire income from TurboSquid, and we’ve spent an enormous amount of time studying this topic, so I wanted to share some thoughts. I’ll start with the conclusion — the answer for artists who want to sell at higher price points is to give customers more value for their money at those higher prices, with less risk and hassle. Read More

Introducing CheckMate Certification

Matt Wisdom 3D Modeling, CheckMate, Company, Site

I have an exciting announcement for our entire 3D community. After two years of development, TurboSquid has released its CheckMate Certification program for 3D models. CheckMate Certification allows artists to submit their highest quality models for review and inspection by TurboSquid staff. Models that pass the standard are marked with a badge so you can easily search for and spot our best 3D models. Read More

TurboSquid Closes Deal With Autodesk Seek

Matt Wisdom Company

TurboSquid closed a major deal with Autodesk Seek® a few weeks ago that we can finally announce. We’re excited about this for several reasons. Firstly, it shows the continued trust that Autodesk places in TurboSquid and our leadership in building this industry.

Secondly, it places TurboSquid in the best position to reach the massive number of CAD users coming into the graphics markets and further augments our existing relationships within their Media & Entertaiment group. Read More

Google Insights: Determining Brand Awareness

Matt Wisdom 3D Modeling, Site

People ask us all the time about our viewpoint on web traffic, how this process works, and what it means for industry trends. Well, customers come to TurboSquid from a variety of directions. Most just simply type into their browsers to get right to our site’s own search. A lot find us because of our relationships with Autodesk and other 3D application companies with the Tentacles plug-in for TurboSquid. Read More