Posts Tagged ‘sales’

FAQ: Common Customer Issues, PLUS Solutions

Thursday, April 11th, 2013 by

While there is nothing common when it comes to our customers, we often find that their questions center around some common issues. We’ve collected a few of the more frequently asked questions, along with their solutions, to help our artists make their models more attractive to potential customers.

Forging a successful relationship with customers, and possibly becoming their go-to artist, is easy.  When a customer purchases one of your models, make sure that what you deliver meets their expectations.

WireFrames

“Why are there no wireframes available for the model that I want?”

This is a big complaint that we receive from customers, since some of the products on  TurboSquid do not have wireframes. Our research shows that the more effort you put into showcasing your work, the more likely you are to grab the attention of a potential customer (which only leads to more sales).

Suggested Solution: The customers would really like to see what they are purchasing. We have YouTube videos online to show you how to set up your model to render the wireframes.

Texture Sizes

“Where can I find the texture sizes that are being used on this model?”

Another common issue for our customers is missing information.  Buying a model can be a big purchase, and no one wants to take a risk in buying a product that won’t work for their needs.  The more information you provide, the more the customer can trust that your model is exactly what they’re looking for.

Suggested Solution: Even if you have multiple textures, be sure to list the sizes in your description to help boost sales. The more information a customer has, the more likely they are to return to your catalog.

 

Absolute Paths

Where are the missing elements within the model I just purchased?“ 

Sometimes a model will generate a “missing textures” error when a customer loads or renders it.  Most of the time, the issue is with a naming convention rather than an actual missing texture.

Suggested Solution: When you create a model and use textures from your computer, most programs will use a specific path on your computer, for instance, C:\Users\example\My Models\TurboSquid.jpg. Before you publish your model, we ask that you strip these paths to say: TurboSquid.jpg. When a customer opens a model, this will prevent a missing textures error.

 

The CheckMate Difference – September Sales

Wednesday, October 3rd, 2012 by

Once again, 3D model customers have made their preferences clear. While only 3.2% of the 3D models at TurboSquid are CheckMate Certified, these models account for over 18% of sales.

CheckMate Difference September 2012

TurboSquid strives to give customers what they want, and that is more CheckMate models! Here are some comments from recent CheckMate Pro customers.

“The model being CheckMate Pro helps me know that I don’t have to do any tweaking before rendering, which is very good to know when on a tight deadline.”

- Johan S.

“I always look out for models with the CheckMate sign. These models have always met my needs and expectations.”

- Daniel F.

What are you waiting for? Submit your 3D models to CheckMate today and start reaping the rewards of making customers happy.

CheckMate Update

Wednesday, December 28th, 2011 by

As 2011 comes to a close, we have an update on sales statistics at TurboSquid.

The number of CheckMate 3D models in our catalog passed the 2500 mark in November, bringing the CheckMate count to 1% of the total number. In that month, sales of CheckMate models accounted for around 8% of total sales revenue. The total count for CheckMate models as of today is 2698 (around 1.1% of our catalog), while the percentage of December revenue attributed to CheckMate models has jumped to over 9%.

3d model shopping cartAirplane 3D model3d model teeth

We’re continuing to streamline the inspection process, with most initial inspections taking just a couple of days. CheckMate inspectors are working through the holidays to keep up with submissions and increase the CheckMate catalog every day.

TurboSquid will present the CheckMate 3D Modeling Standard at the Imagina conference in February. Following on the heels of a similar presentation at the Siggraph conference in August 2011, top production studios have continued to express interest in contributing to and adopting the standard for their own work. With these studios, we’re forming a CheckMate Advisory Board to continue standards development and refinement, ensuring the CheckMate standard will be useful and relevant for many years to come. We’ll have more news about the Advisory Board in the months to come.

We’ll be raising a glass at midnight on Dec. 31 to what the new year will bring for TurboSquid, for CheckMate, and for our participating artists. Here’s to a Happy and Prosperous New Year for all of us!

TurboSquid is set up in C.C.R. (Central Contractor Registration)

Thursday, July 7th, 2011 by

We are happy to announce to all government buyers that we have resubmitted our enrollment to CCR. The Central Contractor Registration (CCR.GOV) is the primary vendor database for the U.S. Federal Government. The CCR collects, validates, stores and disseminates data in support of agency acquisition missions. In addition to CCR, we have signed up for W.A.W.F. (Wide Area WorkFlow).  If you would like more information, or would enjoy this type of billing and invoicing, you can read more about it here:  http://support.turbosquid.com/entries/20213026-government-purchasing

 

New Partner in Japan: amanaimages

Wednesday, June 8th, 2011 by

Konichiwa, Nippon!

TurboSquid has partnered with Japan’s top seller of stock photography to offer TurboSquid 3D models to the rich but largely untapped market in Asia.

amanaimages, with 8 million images in a range of categories and 130,000 subscribers, is the leading site for digital photography in Japan. This makes them the perfect partner to give TurboSquid’s world-leading artists direct access to a huge Asian market and offer creative professionals in Japan the highest quality in 3D models.

amanaimages homepage
The new joint site went live a few days ago and already features 120,000 3D models and 4,000 3D textures in multiple formats, all ranging in price from 200 to 300,000 yen (that’s about $4 to $3,800). amanaimages has a dedicated local sales and marketing team with years of experience selling to the Japanese market, and they have assembled a full support team to handle all 3D content.

Only models by SquidGuild artists and only priced models will be offered on amanaimages. We’ll be sharing more information soon about how SquidGuild artists can find their models on the site and other important details. For now, you can read more here.

We expect amanaimages to bring us many new customers in Japan because it offers benefits that no other 3D models site offers: great TurboSquid models on a Japanese-language website created by Japanese, with customer support in their native language and payment methods and options appropriate to their culture.

How excited are we about this? Well, Japan is the world’s third largest economy and has a huge amount of 3D production, but Japanese customers have always represented a small fraction of customers buying the high-quality models TurboSquid artists create. And we are pretty sure that’s about to change.

The SquidGuild Network

The SquidGuild Network is a powerful alliance of exclusive syndication partners selling SquidGuild 3D models. In the SquidGuild Network, artists can publish their models once but sell them through our network of partners with no additional work. They can manage all their products from TurboSquid.com and get one combined royalty payment through TurboSquid.

This new partnership with amanaimages is the first fully supported site in the SquidGuild Network, and the synergy of our two companies opens up 3D model sales in Japan in a way TurboSquid could not have done alone.

We are now integrating two more stock 3D modeling sites, Falling Pixel and Exchange3D, into the SquidGuild Network. SquidGuild artists can publish on those sites manually now and, starting this month, get royalties in a single payment through TurboSquid for sales at all three sites. Soon the entire content of TurboSquid, Falling Pixel and Exchange3D will be fully syndicated.

Read more about the SquidGuild Network here.

TurboSquid Visits CNN

Thursday, May 26th, 2011 by

Earlier this week, I had the pleasure of visiting with one of our top customers: CNN. CNN isn’t just a single news channel. Its family includes the CNN Airport Network, CNN International, Headline News, CNN Espanol and five foreign news channels, just to name a few. I got the Grand Tour of the CNN Center in downtown Atlanta, GA with David Price, the US & International Product Manager for Graphics and Post.

David Price with me in front of the CNN Center. Due to overcast skies we look composited, but we were actually there.

The CNN offices are beautifully appointed, but mostly I was impressed with the sheer scale of the operation. Everything at the CNN facility is big, from the giant CNN logo outside to the massive offices filled with staff, all busy with a variety of news-related activities. CNN shoots a number of its shows in studios within the building, but that’s only after the staff has researched the news, collected and catalogued live feeds from around the world, and generated both still and animated graphics for any one of their hundreds of shows.

One of many live graphics control centers at CNN

CNN uses a number of TurboSquid models ranging from globes and maps and war-related scenes to space vehicles that have launched (or crashed) lately, and even sports items like baseballs and stadiums. Anything that’s in the news is bound to show up in 3D form sooner or later. The 3D team even produces the live graphics that move around and behind the lower-third banner area.

Image courtesy of CNN

The news teams at CNN often have only a few hours to put together a 3D scene. Whenever there’s breaking news, TurboSquid is one of their first stops.

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