Posts Tagged ‘Affiliate Program’

TurboSquid Affiliate Links – Part 2

Wednesday, October 21st, 2009 by

In Part 1 of my discussion on using the TurboSquid affiliate system, I talked about some of the basics involved in getting started with the program.  With Part 2, I’d like to discuss the SEO benefits that you can reap from using affiliate links.

Every time you link to one of your products or search result pages, you’re helping your search engine ranking for that page.  Google and the other search engines like links – link to your product, and Google moves that page up when someone searches on keywords that your page contains.  TurboSquid gets a LOT of traffic and business from customers who search for 3D products on Google.  If you’ve got pages that are ranking highly with Google, you could be capturing a bigger slice of that business.

Using Keywords in Text Links

If you’re creating a link with a string of copy, consider carefully what that copy will say.  Instead of just saying See my work at TurboSquid, try something like See my 3D models (if you’re linking to all of your assets) or 3D House Model at TurboSquid (if you’re linking to a specific product).  The words you choose are very important!  Adding relevant keywords to the link copy will help the search engines understand what you’re linking to.  RELEVANT keywords are the key – include things like the file format (“3ds models…, “Maya models…”, etc.) and descriptive product terms (“house”, “red car”, “marine solider”, etc.).

Using Alt Tags on Images

If you’re using an image as an affiliate link (a shot of one of your products, for example), it’s helpful to set up relevant alt tags.  Like the keywords in text links, these help the search engine understand what your links are pointing at.  As an example, let’s say I’m linking to a house model, and I’m going to use one of the banners on the Marketing Materials page – https://www.turbosquid.com/Images/turbosquid/Guild/mm-banner-full-general.gif.  I would need to add something like “alt=3D House Model at TurboSquid” after the code for the image.  The customer sees this image:

mm-banner-full-artist

And the underlying link looks like (note the text in bold):

<a href=”http://www.turbosquid.com/3d-models/MySampleHouse/999999?referral=ThePza”><img src=https://www.turbosquid.com/Images/turbosquid/Guild/mm-banner-full-general.gif alt=3D House Model at TurboSquid”/></a>

We’ve got example links for you to look at on the Marketing Materials page.

Pointing Multiple Links at a Page

The more relevant pages that you’ve got linking to a page, the better it’s going to perform with a search engine.  Again, don’t try and cheat the SEO system by putting 100 links to the same product on 1 page.  Instead, look for natural ways to link to your pages.  Put links on your social network pages like Facebook, Linkedin, Myspace and Youtube.  Send out your links via Twitter, e-mail/forum signatures, blog posts, and more.  Even if these aren’t bringing you in direct affiliate revenue, they will help Google see your pages as relevant.

TurboSquid Affiliate Links – Part 1

Tuesday, October 13th, 2009 by

Did you know you could be making an additional 15-20% on each sale?  Making money even when your product isn’t the one purchased?

mm-banner-full-artist

We launched an affiliate program in September, which gives you the opportunity to earn extra cash by linking back to TurboSquid.  In this post, I’m going to go over some of the basics involved with setting up affiliate links.

Any sales that are generated from new traffic that you send to TurboSquid (for any items sold – not just your own) earn you a commission.  You get 20% if you’re a member of the SquidGuild, and 15% if you’re not.  That’s on top of your standard royalty rate if the products sold belong to you.

Even if you’re doubtful about increasing direct sales, affiliate links will also help with your products’ SEO, which definitely affects sales.  I’ll get into SEO specifics when I do part 2 of the series.

GETTING STARTED

Setting up affiliate links is easy – you can point to ANY page on TurboSquid.  Remember, any sale that’s generated from a new customer earns you money.  You need to add one small snippet of code to any link.  My member name is ThePza, so to link to the home page (http://www.turbosquid.com/) I would add:

http://www.turbosquid.com/?referral=ThePza

The Marketing Materials page includes more specific details, sample images, and example links with your member name already setup as the affiliate.

WHERE TO PUT LINKS

If you’ve got your own site, then the answer is obvious.  If you don’t, there’s still plenty of places that you can put affiliate links.  A simple “My 3D Models at TurboSquid” link can be added many places.  Here are some suggestions:

  • E-mail signature
  • Forum signature (outside of TurboSquid) – shows up every time you post!
  • Facebook
  • Twitter
  • Youtube – upload a video of your model and link back to its product page
  • Blog

TRACKING RESULTS

You can see any traffic or sales that your affiliate links are generating in the Reports interface.  “Affiliate Reports” is at the bottom of the page, and allows you to see both clickthroughs and sales.  Remember, only users without a pre-exisitng TurboSquid cookie will show up in your reports.

Site Upgrade for Sellers is Live

Friday, August 14th, 2009 by

We promoted a big series of updates to the site yesterday, and they were almost exclusively aimed at our community of sellers.  Here’s a quick breakdown of the new features that were launched:

  • The SquidGuild is our new seller exclusivity program.  Join today and learn how you can make up to 80% by selling your products exclusively with TurboSquid.
  • SquidLevel – All artists have been broken down into a tier based on their lifetime sales.  The more you sell, the faster you’ll increase your SquidLevel and the more benefits you’ll receive.  All sellers will have access to new reports at each SquidLevel.
  • Affiliate Program – we’ve implemented an Affiliate Program to reward any of our sellers who send traffic to TurboSquid.  If traffic that you send ends up buying something, you get a cut of that sale in addition to any traditional royalty.

Every TurboSquid seller is now eligible to join the SquidGuild.  If you join today, you’ll immediately enjoy any increase you’re eligible for.  Rate changes for artists who choose not to be exclusive will go into effect on September 1st.  You are still eligible to join if you don’t decide by the 1st – that is not a cutoff date.

We’ve updated and expanded our affiliate program so everyone can earn additional royalties on their products (and even commissions on the sale of other models and textures). These links and images were added to the “External Marketing” section of the Member dashboard.  This is live as of today, with Guild members earning 20% and Standard members earning 15%.  Not a seller but interested in participating in the affiliate program?  Submit a support ticket for details on how to get started.

Both sellers and customers will notice the changes to the member dashboard immediately after logging in.  The seller dashboard has been completely redesigned.  Your SquidLevel and lifetimes sales are displayed in the top banner.  You’ll also see a progress meter that shows you how close you are to the next SquidLevel.  Your current benefits are shown (both the standard and SquidGuild benefits), and the benefits you’ll receive at the next SquidLevel are also shown.

Check out the “What’s Selling on TurboSquid” area, and you can see some of the new sales reports that were added.  Things like top keyword searches, top selling file formats and more were added.  Again, both exclusive and standard artists will have access to new reports and sales data.

If you’re interested in signing up, check out the SquidGuild Info page.  You’ll also notice a “more info” in the top banner of your member dashboard – that will take you to the same place.  Before joining, please confirm that you comply with the terms and conditions of the program.  Once you verify that you’re exclusive and click the “join” button, you’ll be immediately accepted.

Not currently a TurboSquid seller?  If you’ve got 3D models or textures on your hard drive, take a look at our Getting Started page for some tips on making some money on your products.

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