Archive for the ‘Press Release’ Category

Ford Motor Company Announces TurboSquid as Official 3D Asset Partner

Thursday, June 11th, 2015 by

The Ford Motor Company distributed the following press release today, naming TurboSquid as a partner in 3D content management. This announcement also coincides with the launch of TurboSquid’s new Digital Brand Management service line for which Ford serves as the inaugural client.


Print Your Favorite Ford Vehicle at Home: Ford First Automaker to Open One-Stop 3D Shop Online

  • Consumers can now download digital images and 3D-printable files of Ford vehicles at the first-ever automaker-licensed, one-stop 3D shop online
  • The Ford 3D Store offers printable files of F-150 Raptor, Shelby GT350R, Focus ST and Fiesta ST; more models will become available later
  • Online store is powered by, the leader in providing automotive digital imaging and 3D-printable files

DEARBORN, Mich., June 11, 2015 – Want to 3D-print a Shelby GT350R at home? Or would you prefer to simply purchase an F-150 Raptor 3D digital image for a presentation? How about both?

Ford fans can now download digital images for Ford vehicles at the first-ever, automaker-authorized one-stop online store for 3D-printable vehicle files. The Ford 3D Store,, allows customers to use advanced technology to make their own models of Ford vehicles of the size and material they desire, or simply opt to purchase a 3D digital file from a growing library of more than 1,000 Ford images.


“3D printing at home is a growing trend, and it makes sense for us to offer our customers a chance to make their own 3D Ford models,” said Mark Bentley, licensing manager, Ford Global Brand Licensing. “At Ford, we’re using 3D printing every day to rapidly prototype parts, and now we want to share that fun with our fans.”

According to Juniper research, sales of desktop 3D printers will exceed 1 million units by 2018, from an estimated 44,000 sold annually in 2014.

Available 3D-printed Ford models include the new Ford GT, F-150 Raptor, Shelby GT350R, Focus ST and Fiesta ST. Printed models and digital files for additional Ford vehicles will be available at a later date.


3D-printed models available to order are 1/32nd scale in plastic, but purchasing a digital image allows users to have a Ford model 3D-printed to the scale and of the material they choose, either from their own printer or from an outside source. Professional 3D printers can create a model in materials ranging from soft plastics to sandstone and even various metals.

TurboSquid, a leader in marketing 3D image files commonly used in video games, built the new site for Ford and will provide order fulfillment.

“TurboSquid already allows customers to purchase more than 1,000 unique, licensed digital images of Ford products ranging from the Model T to the all-new Ford GT,” said Bentley. “We’re at the forefront of licensing 3D automotive images, and it made sense that TurboSquid help us complete that connection to the consumer.”

When a buyer purchases a model or digital image, he or she must register with the site and agree that the item will not be used commercially.

For news releases, related materials and high-resolution photos and video, visit

Visit to see the available 3D digital images and 3D-printed models.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 194,000 employees and 66 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit

Digital Artists from Around the World Assemble in New Orleans To Discuss the Future of 3D

Monday, October 29th, 2012 by

NEW ORLEANS, OCTOBER 25, 2012 – What do Weta Digital, Electronic Arts, and CNN have in common? Leading artists from these companies, all members of the CheckMate Advisory Board, convened last week at the TurboSquid headquarters to discuss best practices for constructing 3D models, the digital props and characters used in films, TV production, video games, and architectural visualization. While the filmmaking industry has, over its hundred-plus years of evolution, developed best practices for constructing facades and physical props, the relatively young visual effects industry hasn’t had parallel guidelines for digital props and characters.

“The realism achievable in modern visual effects starts with carefully researched models with realistic textures. Investing the time to collect detailed reference is essential,” said James Ogle, Lead Modeler at Weta Digital, the New Zealand-based visual effects studio known for its groundbreaking work on The Lord of the Rings trilogy, King Kong, Avatar and Rise of the Planet of the Apes. “It’s also important that these 3D models are built using modern techniques and tools for easy compatibility with today’s advanced animation and rendering workflows. The requirements for models have changed a lot over the last few years.”

In response to these changes, TurboSquid, the leading 3D model marketplace, surveyed over a thousand production artists across all industries to find common denominators. The results were released in August 2011 as the CheckMate 3D Modeling Standard, and then TurboSquid formed the CheckMate Advisory Board to continue the standard’s development.

“I just assumed every company had their own way of doing things that didn’t overlap with our methods,” said Jed Denjean, Computer Graphics Supervisor and standards-keeper at Blur Studio, who recently worked on the opening sequence for the film The Girl with the Dragon Tattoo. “Until I joined the CheckMate Advisory Board, I didn’t realize there was so much common ground.”

The meeting’s discussions centered on best practices not only for the construction and texturing of 3D models, but for ensuring accurate reproduction of real objects such as cars, stadiums, electronics, and even people. The Board also discussed how 3D models could be constructed to retain their integrity when opened by different 3D modeling and image finishing software packages.

“It’s not unusual for us to run a bunch of 3D models through three or four software packages just to produce one scene,” said Fred Ruff, Computer Graphics Supervisor at Portland-based Bent Image Lab, whose credits include commercials for Bing and Coca-Cola as well as special effects for NBC’s hit TV show Grimm. “We get 3D models from so many different sources—contractors, in-house artists, and marketplaces like TurboSquid. The industry needs a standard like CheckMate so we’ll know that all the 3D models from all these different places work in our production pipeline.”

As part of their commitment to the CheckMate standard, TurboSquid has made training materials and quality-checking tools available to the public on their site, and will also publish the results from the most recent CheckMate Advisory Board meeting.

“Getting some of the best minds in the field together to distill best practices was unprecedented, and more productive than any of us had imagined,” said Matt Wisdom, CEO of TurboSquid. “The wealth of information we gathered will lead to a big step forward for all industries that use 3D models.”

“Meeting with such great artists made this meeting a real treat,” said Carlos Cristerna, Director of Visualization at Neoscape, an award-winning architectural visualization firm that relies on 3D models to showcase their clients’ not-yet-built structures. “We are excited about the CheckMate 3D modeling standards effort. Nothing like CheckMate has ever been done before. We had a lot to talk about.”

About TurboSquid
With a catalog of over 250,000 unique 3D models,TurboSquid is the world’s source for quality stock 3D. TurboSquid’s community of over 2.5 million artists and customers come from every line of production, including movies, games, news, advertising, architecture, engineering, simulation, and defense. TurboSquid introduced the CheckMate standard to improve quality across all production pipelines and make the lives of artists easier around the world.

CG Industry Heavy Hitters Convene to Define 3D Modeling Standards

Tuesday, June 12th, 2012 by

Top VFX Professionals from Weta Digital, CNN, and Electronic Arts Advance the CheckMate Industry Standard

June 12, 2012, New Orleans, Louisiana – TurboSquid, the world’s source for quality 3D models, announces the formation of the CheckMate Advisory Board to guide the future of the CheckMate 3D modeling standard. TurboSquid created the standard in 2011, and since that time, a variety of 3D model customers have sought to participate in the standard’s ongoing development. In response, TurboSquid convened a powerhouse of artists to form the CheckMate Advisory Board to take on this responsibility.

Board members include industry leaders from distinguished studios such as Weta Digital, Electronic Arts, CNN, Blur Studio, and The Mill. The first meeting allowed for a high-level discussion of topics, ranging from topology and texturing needs to in-house archive and resource management. “We’re proud to be invited onto the Advisory Board to help review the Checkmate standard,” says James Ogle, Lead Modeler at Weta Digital. “We’re happy to share our experience and contribute to criteria that will make the Checkmate standard valuable to a production of any size.” (more…)

New Online Game Tests Artists’ Ability To Spot Quality 3D Models

Monday, May 21st, 2012 by

While many claim to be experts in the industry, CG artists can now challenge their artistic eye through gameplay. TurboSquid, the world’s leading source of quality 3D models, has done just that with 3D Expert, a game for rating 3D model quality. In the game, which has been described as “highly addictive” by beta players, you quickly flip through 3D models and rate them on a scale of 1 to 10, winning points for both accuracy and speed. There being over 250,000 models in the TurboSquid catalog, players never have to rate the same model twice.

Here’s how the game works:

  • A 3D model’s thumbnails are shown to the player, who then rates the quality of the model itself on a scale from 1 to 10.
  • The game immediately compares the player’s rating with the average of other players’ ratings for the same model. Points are awarded for accuracy.
  • After the player has made 20 ratings, any points earned are multiplied so long as the player takes less than 3 minutes to rate the model.

A leader board shows players how they rank against their peers, providing details on number of ratings and the percentage of accuracy for each player in the game. Additional boards provide all-time and accuracy statistics.

While it’s all fun and games for the players, the game does have a higher purpose for the data collected: TurboSquid plans to push the highest-rated models to the top of Search results, giving customers a better search experience. The development of 3D Expert coupled with the implementation of the CG industry’s first 3D modeling standard, CheckMate, in August of 2011, are all part of  our quest for an industry-wide shift that values quality over quantity.

Although there is a clear purpose for the game, artists worldwide are spending a significant amount of time just playing. In the first 5 days of the game’s launch, the top 20 players made more than 16,000 ratings. Artists from the Ukraine to the U.S., Egypt to China, are spending an average of 55 minutes per session to secure their spot at the top of the leader board. The most dedicated players appear to be from Germany, with sessions of play lasting up to 5 hours. At last count, over 250,000 ratings have been recorded by 1,200+ players, a number that is climbing daily.

Check out a few of the products that have been ranked the highest by the players of 3d Expert:


Plans are already in the works to expand the game to include badges for players meeting milestones, additional model elements to rate, and more! During all of this, we will continue to assess the information to give customers a more accurate and unbiased model rating system, while we all have a little fun.

What are you waiting for? Start playing  3D Expert now!

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